Pandora: Popular Music Streaming Service Gets Back to Roots

Pandora: Popular Music Streaming Service Gets Back to Roots

Pandora Radio or Pandora Internet Radio is an automated music recommendation and music streaming service. It has decided to step the future with Tim Westergren who is a co-founded as CEO. Pandora radio is popular among 81 million people. The new strategy was not welcomed by the Wall Street. It was decided because of drop in stock market. It has dropped more than 10%. It is facing stiff competition from top companies like Inc, Alphabet Inc’s Google and Apple Inc. Pandora did not make profit since 2011. It was the time it started to offer shares to the public.

Pandora has decided to concentrate on technology. Analysts told that it was best to move and prosper with Westergren’s efforts. Pandora has aimed to improve by collecting data by tracking listening habits of the users and taxonomy. It will help to improve its discovery services and music recommendation.

Western mentioned in an interview that they require an evangelist. He added that the founded had certain association to the company. He accepted that it was in his bones.

The data science team of Pandora consists of more than thirty members.
Thumbprint Radio is the latest feature introduced in December. The users can personalize their songs by giving a thumbs up.

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